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| Advertising Agencies |
ADVERTISING AGENCIES & CAREERMVP
eRecruitment Expansion & Increased Profitability
CareerMVP has put together a set of tools and products offerings to help advertising agencies increase their online recruitment advertising portfolio. These offerings will not only allow advertising agencies to compete effectively with agencies who currently lead in online postings; but, it will enable advertising agencies to be innovators in the market by being the first to offer a unique and complete line of online recruitment advertising products. Our specific goals are:
- Increase efficiency of posting job listings to encourage more postings from current clients.
- Reduce research time for branches by offering pre-built campaigns and site research.
- Broaden product offerings to allow the clients their preferred type of advertising.
- Deepen product offerings with an added 1,000 sites to our posting tool.
- Increase agency profitability with higher commissions and technology credits as well as the ability for clients to post positions themselves if they choose thus creating an excellent opportunity for passive income.
- Reduce posting costs to clients.
- Open up new markets for a large client base that is totally untapped by any other agency.
Broaden Product Offerings
The CareerMVP plan expands the current product line to offer complete choices for employers who either want to advertise specific positions or increase their employment branding.
Each client has a unique method of recruiting which requires a blend of online recruitment advertising products which might include job listings, banner advertising, site sponsorships, employer profiles, blogs, etc. Offering the client a complete suite of options is the best way to service the clients’ needs.
The core advertising products are:
- Job Listings
- Job Listing Campaigns - Multiple sites grouped together by geographical area or industry. Offers quicker research and discounts.
- Static Sponsor Banners – Clients can sponsor a site to increase employment branding. This is the equivalent of print display ads plus the ability to track results.
Other Advertising & Branding Products are:
We also have these popular new recruitment advertising products available or in the pipeline:
- Employer Profiles
- Featured Employer Profiles
- Static Sponsor Banners
- Rotating Banners
- Employer Blogs
- Employer News Distribution
Reduce research time for branches
Our interface will include easy to use categories and maps that allow account executives and clients the ability to easily identify city sites in the targeted metropolitan area, industry or job type. We also offer pre-built campaigns of major metropolitan areas, state and industries that allow for quick campaign planning as well as major savings for your client.
Deepen product offerings with an added 1,000 sites to our posting tool.
Any posting tool should offer a complete set of sites that cover every geographical area, industry and job type. Our new partnerships have allowed us to add sites in:
- 600 US cities and all 50 states.
- Over 50 Canadian cities and all provinces.
- 30 United Kingdom cities.
- 20 Australian cities and all territories.
- 16 foreign languages.
- 25 other foreign cities and countries.
- Over 200 industries and job types.
This allows your clients the accessibility to numerous international cities as well as every single US city on the following respected lists:
Here are summary pages for the city, state, international and industry job posting sites:
Increase Efficiency of Posting Job Listings
The ultimate goal is to increase job listings by self-service clients by 10,000 per month resulting in $300,000 per month additional income.
Example: An Agency has 5 account executives with 20 clients each posting 10 listings per month. If each listing offered a $30 commission, this would be $30,000 per month. If those clients were posting the listings themselves this is $30,000 per month of passive income requiring very little involvement from an Account Executive thus allowing them to focus on customer services and generating more business.
The objective of CareerMVP’s new technology advancements is to make the posting process easier to use and accessible to more clients. More importantly, it will empower clients to become self-service if they so choose. Of course, they always have the option to continue receiving full service from an Account Executive. The end result is that the customer gets the choice.
Increase Profitability
CareerMVP offers excellent commissions with over 1,000 job sites that will give advertising agencies 30% commission, double the standard, plus a 10% technology credit to cover the cost of CareerMVP’s Posting Tool and Applicant Tracking System. So, advertising agency clients are offered a simple rate card without a lot of add-ons. They just pay for the cost of the posting, plus any creative services by the agency of course.
EXAMPLE: A single posting on any of these 1,000 sites costs about $100 resulting in a $30 commission for the agency. If 5 account executives have 10 clients posting 10 listings per month, the agency will make $30,000 per month versus $15,000 on sites that offer the standard 15%.
Of course, we should again refer back to the example above that has the postings being generated by self-service clients dramatically increasing profits for advertising agencies.
Reduce Posting Costs to Clients
All client technology fees from CareerMVP for these 1,000 sites will be built into the posting cost because these select sites are giving a 10% technology credit to advertising agencies. Plus, we have negotiated discounts on these sites for the clients. So for these sites, advertising agency clients will be able to have CareerMVP’s Job Posting Engine at no cost and actually save money with discounts on postings and other advertising on over 1,000 select sites.
Open up new markets
While these offers are great for current clients, our agency partners have the opportunity to cultivate a completely untapped market of clients that have never been serviced by agencies. This type of client is the Small to Medium Business market that is not necessarily ready for an agency yet. CareerMVP’s new posting technology allows a self-service environment for these clients. So, a small or medium business HR director or business owner finds the advertising agency web site through word of mouth or advertising agency advertising. They will now see an area that allows them to become a small business client of your agency. The new technology will give the SMBs the power of job posting technology, advertising discounts and agency expertise in the form of articles or blogs. An advertising agency is able to generate passive income from clients and increase the effectiveness of its own advertising by offering a product to companies of any size.
In addition, an advertising agency is able to offer these emerging companies their full services once they have grown to a large enough size. Capturing the SMBs early with this new technology saves advertising agencies the cost of researching and prospecting these companies as well as giving them the first mover advantage. These clients should also have loyalty to your agency since they are already a client who has achieved growth partially due to the help of advertising agencies.
GOOGLE EXAMPLE: The above example is the exact strategy Google used to capture the CPC advertising market from Yahoo! Overture. They allowed advertising clients to open an account with $5 and no monthly minimum or sign-up fees. The $5 applied to clicks. They offered a 5 cent minimum on clicks. Once a client reaches $5,000 per month, they assigned them to a representative.
Geographical expansion
Now that companies of all sizes can be serviced efficiently, this would also allow advertising agencies to physically expand into new markets with account executives who are now able to call on companies of all sizes in a metropolitan area to get them using the posting tool. Some of these account executives might also be able to focus nationally on a targeted industry. Of course, these Account Executives will also be able to ‘up-sell’ ATS technology and creative services to larger clients.
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